ALPINE PRO is one of the leading companies on the Czech market in the field of sports and outdoor clothing, accessories and footwear. It is currently the brand with the largest network of authorized stores and franchise retailers in the field of outdoor activities in the Czech Republic.

In 2000, ALPINE PRO also entered the Slovakian market, expanded to Poland a year later and in 2018 opened its first two stores in Bucharest, the capital of Romania. It is represented in 20 other countries around the world in the form of a dealership. ALPINE PRO has long been cooperating with the best athletes of the Czech Republic. It tests and develops new materials with them in order to supply the market with functional products of the best quality.

The Czech Olympic and Paralympic team (since 2009), the Czech Biathlon Association (since 2008), the Czech Canoe Association (since 2016), the Czech Judo Association (since 2016), the Nordic Combined section (since 2018) and many others currently represent the ALPINE PRO brand at world competitions. The ALPINE PRO brand established a significant partnership in April 2019 when it became the official supplier of the International Biathlon Union for three biathlon seasons, including the Beijing 2022 Winter Olympics.